The little book of rethoric: soft power

Consulta en tu librería más cercana

¿No está en tu librería habitual? ¡Dínoslo!

The little book of rethoric: soft power

Soft power

The Little Book of Rhetoric is designed for all those people whether in business or any of the professions, or indeed in the normal social milieu, who are either attracted to the theme of speaking in public, or find it essential for their social or business lives. We cover three types of speeches: the presentation or the forensic mode (as used in business), the ceremonial type of speech (as on many social occasions) and the deliberate or more political type speech. In each case we give a model for you to copy and some well-known examples. Also the book deals with the interrelated topic of `Soft Power´. Here its four dimensions are discussed with clarity: empathy (of which listening is an essential part), vision, rhetoric and non-verbal communication. Most of us have, and have had, some successes but many disappointments in the area of persuasion. The book offers a model for soft power which is within the reach of all of us to practice and become reasonably proficient at.

Escritor
Colección
Libros IESE
Materia
Economía y Empresa
Idioma
  • Castellano
EAN
9788431328924
ISBN
978-84-313-2892-4
Depósito legal
NA 1886-2012
Páginas
140
Ancho
16 cm
Alto
23 cm
Edición
1
Fecha publicación
08-11-2012
Bolsillo tapa blanda
15,00 €

Sobre Brian O'C. Leggett (Escritor)

  • Brian O'C. Leggett
    Profesor Emérito en IESE Business School, en el Departamento de Gestión de Personas en las Organizaciones. Sus áreas de interés incluyen el uso de la persuasión (retórica) y la dialéctica en el proceso de gestión; la aplicación práctica de la persuasión y la dialéctica en situaci... Ver más sobre el autor

Libros relacionados