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The Little Book of Rhetoric: Soft Power

Autor: Brian O´C Leggett
Colección: Libros IESE
Año: 2012
Páginas: 140
Peso: 0,230 Kg.

Precio: 15,00 € (14,42 € sin IVA)
The Little Book of Rhetoric is designed for all those people whether in business or any of the professions, or indeed in the normal social milieu, who are either attracted to the theme of speaking in public, or find it essential for their social or business lives. We cover three types of speeches: the presentation or the forensic mode (as used in business), the ceremonial type of speech (as on many social occasions) and the deliberate or more political type speech. In each case we give a model for you to copy and some well-known examples. Also the book deals with the interrelated topic of `Soft Power´. Here its four dimensions are discussed with clarity: empathy (of which listening is an essential part), vision, rhetoric and non-verbal communication. Most of us have, and have had, some successes but many disappointments in the area of persuasion. The book offers a model for soft power which is within the reach of all of us to practice and become reasonably proficient at.

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